Values Orientation

The definition of values: Those qualities of behavior, thought, and character that society regards as being intrinsically good, having desirable results, and being worthy of emulation by others.

Picture the Identity Iceberg: The deepest, core aspects of achieving your desired results are environment, identity, and VALUES.

Isn't it interesting that the stronger your values appear to be, the more valuable others will perceive you to be, especially in your business role? Think of values as forces that can help make pep talks and motivational speeches less necessary in your life. Orienting around your values offers a pathway to unity, wholeness, centeredness.


  • Understand the difference between needs and values.  Needs are resources, people, feelings, or situations you must have to be your best. Values are activities, preferences, or behaviors that you are naturally drawn to. You'll have more time for your values when you get your needs met.
  • Values are the interests or qualities that attract you. A value is something you naturally feel is important to you, whether it's family, honesty, financial success, or anything else of worth. Understand and list your five core values.
  • It's hard to discover and orient around your values if your needs are unmet. One of the greatest benefits meeting your needs is that the number and intensity of your wants will decrease, which puts fewer obstructions between you and your values. Determine your needs and what it takes to meet them.
  • Orient your life around your values. A value is like a theme, not just a focus. It’s something you can weave into all aspects of your life. Get involved in activities that let you express those values.
  • Values help you set goals better. Whenever you consider a certain goal, run it by your list of values first. Does it fit in or express any of them? If so, it's likely to be worthwhile for you.
  • When honored, values lead to opportunities. Some people are afraid that being clear about their values will hurt them in society. Don’t be. Value clarity steers you toward what is right for you in your career and personal life.
  • Values help you screen and filter. In addition to goal setting, identifying values enables you to better screen and filter events, surprises, and people that come your way. If you're unsure how to respond to a person, problem, or opportunity, run it by your core values. If everything aligns, embrace it.
  • Values give you something to honor. When you know your values (which often stay consistent throughout your life), you can lean on them and honor them, which reorients you during times of transition. If you're upset or confused and can't completely honor yourself at some moment, simply honor your values.
  • Equate your goals with your values. Match up your five core values with your five most important goals. This is not necessarily one-for-one, but every goal should align with at least one value. If you have a goal without a value match, think of how you might change it so that it lines up more closely with your values. This is a great exercise for becoming truer to yourself.
  • Use values as a catalyst and motivator to meet needs and vice versa. In addition to meeting your needs and identifying and expressing your values, you can continue to refine your values and identify new aspects. This works well for people who are strongly in touch with their values and reinforces the Law of Attraction: Because as needs and values keep looping back into each other, you'll discover and manifest everything that's specifically important to you.

As you strive to become more valuable and your prospects and community perceive you as more valuable, clearly and explicitly align yourself with your core values. Value for value. You will have no regrets, whatever happens, so long as you have been true to your values.

Make a point of leveraging this advice: Employ these concepts and information into your life, business, and your clients’ lives.


"Only Action gets you closer to your dreams - do something today that your future self will thank you for."


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