“The biggest risk you can take, is to do nothing.” - Bradley J Sugars, Founder, ActionCOACH
Firm Owner & Certified Coach
Executive leader with a 30+ year track record of working and growing in experience and responsibility in some of the most iconic brands in Texas (Builders Square, SBC Communications [AT&T], H-E-B, and Whataburger).
I believe in making things simple so they are useful and understandable. I am constantly working to simplify business, planning, and our training approach to help business owners and leaders.
I add value to my clients and community through quickly solving problems and making sense of complex and challenging situations. I enjoy taking large amounts of facts, data, and information and making it understandable and useful.
I work with my clients to develop systems and processes so that they are more profitable - getting consistent and predictable results.
Dedicated to Serving and Providing Transformational Opportunities for our clients to Learn and Grow through Business Coaching, Business Education, Business Planning, Business Valuations, and Employee Assessments.
William joins ActionCOACH team after years of experience in both banking and insurance industries. He is active in the community and currently serves as a Board member for the United Way of Amarillo & Canyon. William brings a high level of energy and drive to work everyday.
Anthony joins the ActionCOACH team following 13 successful years in outside sales with a Fortune 200 company. Formerly educated through the P.G.A. of America he began his professional career in the golf Industry and brings 25+ years of experience operating and growing businesses spanning several markets. As a local business owner, he is passionate about the Lubbock community and looks forward to providing our clients with the tools necessary for personal, business and financial freedom.
Leif joined the ActionCOACH of West Texas team after roles across a diverse set of industries including transportation, clothing retail, financial planning, and professional sports. Leif recently sold his ownership rights for the West Texas Warbirds - an indoor/arena football team in Odessa that completed 2 undefeated seasons under his leadership.
Certified Business Coach
Carlos Lopez is a passionate brand marketing leader with experience across Fortune 500 companies, with over 15+ years of experience. His passion is to help business owners realize the dreams they had when they first started their business by leveraging his experience and passing it on to local business owners!