The biggest risk you can take, is to do nothing.” - Bradley J Sugars, Founder, ActionCOACH

Rory Sheppard

Firm Owner & Certified Coach

Executive leader with a 30+ year track record of working and growing in experience and responsibility in some of the most iconic brands in Texas (Builders Square, SBC Communications [AT&T], H-E-B, and Whataburger).  

I believe in making things simple so they are useful and understandable. I am constantly working to simplify business, planning, and our training approach to help business owners and leaders.

I add value to my clients and community through quickly solving problems and making sense of complex and challenging situations. I enjoy taking large amounts of facts, data, and information and making it understandable and useful.

I work with my clients to develop systems and processes so that they are more profitable - getting consistent and predictable results.

Picture of Rory SHEPPARD
Book a Call with Rory

email Rory - rorysheppard@actioncoach.com

Our Team

Dedicated to Serving and Providing Transformational Opportunities for our clients to Learn and Grow through Business Coaching, Business Education, Business Planning, Business Valuations, and Employee Assessments.

Picture of William Bailey

William Bailey

Business Development

William joins ActionCOACH team after years of experience in both banking and insurance industries. He is active in the community and currently serves as a Board member for the United Way of Amarillo & Canyon. William brings a high level of energy and drive to work everyday.

email William - williambailey@actioncoach.com

Tiffani Carter

Certified Business Coach

Tiffani has joined ActionCOACH after successful stints in training and operations with companies like Chick-fil-A and the American Quarter Horse Association.

I am an energetic process & systems-oriented thinker who strongly believes that there is always a better way - we just have to find it.

I have a passion in finding ways to reduce the number of steps required to complete a task so it is easy to understand and execute.

I love to challenge the status quo when it leads to a better, simpler process yielding predictable results.

email Tiffani - tiffanicarter@actioncoach.com

Anthony Gale

Business Development

Anthony joins the ActionCOACH team following 13 successful years in outside sales with a Fortune 200 company.  Formerly educated through the P.G.A. of America he began his professional career in the golf Industry and brings 25+ years of experience operating and growing businesses spanning several markets.  As a local business owner, he is passionate about the Lubbock community and looks forward to providing our clients with the tools necessary for personal, business and financial freedom.  

email Anthony - anthonygale@actioncoach.com

Image of Leif Kertis

Leif Kertis

Business Development & Certified Coach

Leif joined the ActionCOACH of West Texas team after roles across a diverse set of industries including transportation, clothing retail, financial planning, and professional sports. Leif recently sold his ownership rights for the West Texas Warbirds - an indoor/arena football team in Odessa that completed 2 undefeated seasons under his leadership.

Image of Carlos Lopez

Carlos Lopez

Certified Business Coach

Carlos Lopez is a passionate brand marketing leader with experience across Fortune 500 companies, with over 15+ years of experience. His passion is to help business owners realize the dreams they had when they first started their business by leveraging his experience and passing it on to local business owners!